If you’re not sure what colors to incorporate, start by curating images, and let them inspire your color palette. Depending on your project, however, you may find you only need one or two of these elements. Is your brand bright, cheerful, and optimistic? Or is it serious and clean cut? These traits and emotions are evoked through the use of color and imagery in your mood board.Īs I mentioned above, most mood boards contain the following elements: images, colors, typography, and texture.
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